We Analyze Your Strengths, Weaknesses, Threats, and Opportunities

 To Define Objectives and Set Goals Based On Your KPI’s,

NOT Feelings, Likes, Dislikes, Opinions, or ASSumptions

 

Setting goals is only effective if you actually meet them, so you must establish how you’ll                                              measure success. Key Performance Indicators (KPI’s) are the specific metrics you’ll track to                                            determine progress on goals. Many business owners only track once a year, in December as they plan their yearly marketing for January with is the worst thing you can ever do as a business owner.

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KPI’s must be measured every day, week, month and quarter. KPI’s can include things like:

 

For instance, at DODM we could use Google Analytics to track website visitors and we could track Instagram followers as some of our KPIs, but those are not in the top 10 numbers that you need to know. They’re easy to track numbers and would be controllable, but they’re vanity metrics. They don’t tell you what you really need to know. So, to keep things simple, track what matters most to start; such as…

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* MARKETSHARE

Percentage of market share (keep this in mind, you are not just in business, you are in a competitive race with 1st, 2nd, and 3rd, place winners, etc. treat your business as if you want the first place slot no matter who’s currently in that spot or at least, if that’s too big a goal for you, make sure that you are very clear on what spot you want to be in or it will be determined for you by your customers, clients, or patients!).

 

* PROFIT

I hate to start with a super obvious one, but this is a must. Everyone gets held up on Revenue, but I don’t care nearly as much about that as I do in how much you’re taking home each and every month!

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* CASH

Without it, you don’t have a business. It’s the “oxygen that fuels growth” as Verne Harnish calls it, and it should be at the center of your business.

 

I get daily text of my business bank account balances just to keep it front and center, and recommend that you do the same. There can be one hundred stories about what’s happening in our business, but I care about what’s actually happening, NOT Assumptions. And cash is the best picture of reality!

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* CUSTOMER SATISFACTION

Potential KPI’s:

NPS

Client Results

Case Studies / Testimonials

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* EMPLOYEE ENGAGEMENT & SATISFACTION

Very much related to tracking your customers’ feelings about your company and offerings, it’s vital to understand how your employees feel about their role and the company in general.​ You want engaged, driven employees who are aligned and clear on the vision and mission at hand. So, we suggest you regularly get a pulse of where they’re at and have that feedback loop.

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We measure what we call eNPS which is the same as NPS but for our employees. This tells us objectively how they feel about their role, the company, our culture, their pay, and the desire to help promote the company, etc.

 

Happy and hungry employees are one of the four key forms of business leverage that we talk about at DODM, so get this feedback and optimize their experience to drive results.

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*MONTHLY RECURRING REVENUE (MRR)

This is income that a company expects to receive in payments on a continuous monthly basis; it measures the total amount of money a business gets from subscriptions, franchising, licensing, continuity programs, software usage fees, retainers or contingency agreements, or partnership payouts.

 

Potential KPI’s:

Retention Rate (%)

Churn Rate (%)

New Leads ($/%)

Sales Cycle Length

Customer Acquisition Cost ($)

Customer Lifetime Value

Close Ratio (%)

 

*CALL TRACKING ANALYTICS

Call Tracking Metrics are built for marketers/business owners like you who know you need to know your numbers and make real-time decisions. The analytics and omnichannel communications tools help you drive stronger connections for your business and your customers, clients, or patients. You'll be able to eliminate data gaps with closed-loop attribution and automate campaign optimizations so you can invest in what's working and stretch your marketing budget in order to reach more of your target audience. You can benefit from rich first-party data, no-code tech stack integrations, and more. You'll also gain efficiency in your lead management process through workflow automation and conversation insights so you can personalize the customer experience and reduce friction in your process by tracking and being able to attribute all online and offline leads, across multiple platforms, to confidently prove ROI and increase conversions.

 

Potential KPI’s:

Real-Time Advertising Conversions per channel

Office Staff Conversation Monitoring ($/%)

Ecommerce Sales ($/%)

Outside Sales Reps ($/%)

Leads ($/%)

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There are a minimum of 12 KPIs that you will learn about by booking your call today!

 

“A great goal to get to is to be able to acquire customers and break even as quickly as possible, but the better option is to try to profit right out of the gate by testing the ads first, THEN tracking the KPIs and Analytics, and THEN going all in with your investment.”

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Make Your Investment Now – And You'll Be Contacted To Set Your Appointment Within 24 Hours.​